Case study
8 min read
An analysis of how assistants like ChatGPT and Perplexity choose which tools to recommend, and where Gravity App is excluded.
Buyers are not opening ten tabs anymore. They ask AI which product to pick. The answer is usually a short list, and most brands never make it.
This piece follows real query patterns: what surfaces in AI answers, who gets recommended, and what that means for Gravity App.
Gravity App does not appear when users ask for “best [category] tools.”
Alternatives and vs-style prompts surface other brands, not Gravity App.
The same few tools show up repeatedly in AI-generated answers.
Discussions that shape recommendations rarely mention Gravity App.
Users searching for the right tool never see Gravity App in the assistant’s response.
Comparison-style prompts recommend competitors; Gravity App is not in the set.
Recommendations cluster on a small number of brands. Gravity App is outside that cluster.
Create pages targeting
Why it matters
These are the queries people use when they are ready to pick a tool.
Earn presence in threads that assistants summarize when they recommend software.
Why it matters
Assistants lean heavily on Reddit and similar sources for “what do people use” answers.
Target queries like
The shift
AI does not show ten results. It recommends a few. If you’re not included, you are not considered.
Query surface analyzed
best [category] tools · gravity app alternatives · top [category] for startups · what tool for [problem]