See how AI talks about your brand
Go beyond positive and negative sentiment. See what AI believes your product is known for, where buyers may hesitate, and why competitors are recommended instead.
AI Sentiment
Your brand can show up and still lose the recommendation
AI might describe your product as a leading choice, a reasonable alternative, or an option with important drawbacks. Kelsey analyzes the language used in every answer and gives each brand a sentiment score, so you can see how AI positions you alongside your competitors.
- See how positively AI talks about your brand with a clear 0–100 score
- Compare how AI describes you and your competitors across the same buyer questions
- Track whether perception is improving or declining over time
- Open the answers behind each score to understand what influenced it
Dashboard
See presence, position, and perception together
Sentiment appears alongside Mention score and Average position, giving you a clearer picture of your AI search performance than visibility alone. You can also see how every metric changed from the previous period.
Competitors
Find out which brands AI actually favors
A competitor may appear less often than you but still receive a much stronger recommendation. Compare sentiment across your competitive set to see which brands AI speaks about most positively and where your positioning falls behind.
Each prompt
Understand the answers behind your score
See the sentiment assigned to every brand within each tracked answer. Read the exact context, find recurring praise or concerns, and understand why one brand was recommended over another.
How it works
From answers to the impression AI creates
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01
Group evaluative statements
Kelsey reads across many AI answers and clusters recurring strengths, concerns, and tradeoffs.
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02
Connect themes to claims
Each theme can be shaped by several factual claims—some incorrect or outdated—plus broader observations.
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03
See the recommendation effect
Know whether a perception helps, hurts, or depends on the buyer when AI chooses a brand.
Kelsey Brand Sentiment
See how AI describes your brand, and why it recommends someone else
Run Brand Sentiment on your workspace, review the themes behind AI answers, and correct the facts that are shaping the wrong impression.
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