Kelsey ("we," "our," or "us") respects your privacy and is committed to protecting your information. This Privacy Policy explains how we collect, use, and safeguard information when you use Kelsey, available at https://trykelsey.com.
Information We Collect
Account Information
When you create an account with Kelsey, we may collect:
- Name
- Email address
- Authentication information when signing in with Google
Website and Business Information
When using Kelsey, you may provide:
- Website URLs
- Company information
- Competitor information
- Search prompts and topics you choose to monitor
Google Analytics Data
If you choose to connect your Google Analytics account, Kelsey may access certain Google Analytics 4 (GA4) data using Google's APIs.
Kelsey requests read-only access to Google Analytics data through the following Google permission:
https://www.googleapis.com/auth/analytics.readonly
This access allows Kelsey to:
- Display AI referral traffic insights
- Associate AI traffic trends with your Mention Score data
- Surface reporting and analytics within the Kelsey dashboard
Kelsey does not modify, delete, or manage your Google Analytics settings, properties, or data.
You may revoke Kelsey's access to Google Analytics at any time through your Google Account settings at:
https://myaccount.google.com/permissions
Website Cookies and Visitor Identification
When you visit trykelsey.com, we and our service providers may use cookies and similar technologies for analytics and marketing, including Google Analytics and RB2B (Retention.com). These tools may collect information such as your IP address, browser and device details, pages viewed, and referring URLs.
RB2B is used to help identify the companies and people visiting our website so we can understand interest in Kelsey and follow up with relevant outreach. When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.
Google Analytics on trykelsey.com is used to understand how visitors use our marketing site. You can learn more in Google's Privacy Policy.
Our cookie banner lets you accept or decline these cookies. If you decline, we do not load Google Analytics or RB2B. You can also manage cookies in your browser settings.
How We Use Information
We use information we collect to:
- Provide and maintain Kelsey services
- Authenticate users and secure accounts
- Generate Mention Score reports and recommendations
- Display analytics and reporting insights
- Improve and develop our products and services
- Understand website traffic and identify companies visiting our site
- Send relevant marketing and sales communications
- Respond to customer inquiries and support requests
- Comply with legal obligations
Data Sharing
We do not sell your personal information.
We may share information with trusted service providers who assist in operating Kelsey, including providers of:
- Hosting infrastructure
- Authentication services
- Analytics services
- Payment processing
- Customer support tools
These providers are contractually obligated to protect your information.
We may also disclose information if required by law or to protect our legal rights.
Data Retention
We retain information only as long as necessary to provide Kelsey services, comply with legal obligations, resolve disputes, and enforce our agreements.
You may request deletion of your account and associated data by contacting us.
Security
We implement reasonable administrative, technical, and organizational safeguards designed to protect your information. However, no method of transmission over the Internet or electronic storage is completely secure.
Third-Party Services
Kelsey integrates with third-party services, including Google Analytics, Google Sign-In, and RB2B (Retention.com) for website visitor identification.
Your use of these services is subject to their respective privacy policies and terms.
Google Privacy Policy:
https://policies.google.com/privacy
RB2B / Retention.com opt-out:
https://app.retention.com/optout
Children's Privacy
Kelsey is not directed toward individuals under the age of 13, and we do not knowingly collect personal information from children.
International Users
If you access Kelsey from outside the United States, you understand that your information may be transferred to and processed in the United States.
Changes to This Privacy Policy
We may update this Privacy Policy periodically. If we make material changes, we will update the Effective Date above.
Continued use of Kelsey after updates constitutes acceptance of the revised Privacy Policy.
Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us at:
Last updated: September 14, 2026