Competitive intelligence for AI recommendations

Get more customers from ChatGPT

Kelsey tracks real AI answers, shows who gets cited, and reveals exactly what content to create next.

Track your first prompt free See how it works

Track real
AI answers
See who
gets cited
Prioritize what
to create next

Kelsey AI visibility dashboard preview

Tracked prompts panel

Customers now ask AI which business to choose

AI does not show ten results. It recommends a few businesses. Instead of searching and comparing websites, people ask AI. Kelsey tracks which businesses AI recommends across real searches and locations so you can see who appears and who gets ignored.

Customer story

“I’ve been using Kelsey to improve GEO rankings at Alertly and get a better understanding of how ChatGPT and other AI engines are suggesting the product. Kelsey makes AI less of a black box and clearly shows which prompts you’re showing up for, but the real benefit is being guided with actionable to-dos to improve your visibility.”

Kyle Alertly

How it works

The tool that reverse engineers AI recommendation behavior

Three steps from audit to action: see where you're missing in AI answers, understand why competitors win, then ship the next fix.

Track

Find where you're missing

Kelsey runs every high-intent buyer query across AI assistants and shows you the moment a competitor gets recommended instead of you, broken out by segment.

Segment visibility

You are not cited

Low

Answered by AI, but your brand is not mentioned.

SaaS founders

Missing

Top competitor: Bullet Train

9%

Agency owners

Missing

Top competitor: Otterly

12%

View all segments

Diagnose

Understand why competitors win

Kelsey reads the sources AI cites for every prompt, decodes the pattern competitors are winning with, then maps the gaps on your own pages.

Recommendation behavior

Comparison content wins here

Comparison pages get cited 4× more than other formats in your category.

Competitors cited

Bullet Train ShipFast +1

Missing from your content

Direct answer
Trade-offs
Evaluation criteria

Act

Turn it into the next fix

Every gap becomes a ranked, ready-to-ship brief with the exact sections AI looks for built in. Your team can stop debating priorities and start earning citations this sprint.

Top content opportunity

High impact

Bullet Train vs ShipFast vs Gravity

Comparison page Format AI rewards in your category

1. Side-by-side feature comparison
2. Best fit for each tool
3. Trade-offs & how to choose

Sources & signals

12 threads

r/

r/SaaS · best tools for founders

112 upvotes · 8 comments

High signal
r/

r/IndieHackers · stack we use

87 upvotes · 6 comments

In AI answer

Tracking

See exactly where you show up in AI answers

Kelsey runs real, high-intent customer queries across AI assistants and shows you whether you appear, how often, and who shows up instead.

✓ Track every query your customers are asking AI
✓ See if your business is recommended or ignored
✓ Identify which competitors show up in your place
✓ Monitor your visibility over time, not just snapshots

Kelsey dashboard showing AI visibility and search results

Opportunities

Know exactly what to do to get recommended by AI

Kelsey doesn't only show gaps. It reads where competitors win in AI answers and turns that into clear, practical actions your team can ship.

No more guessing what to build or write. You get a prioritized list aimed at earning more recommendations from assistants like ChatGPT.

Recommendations tied to how competitors win in AI
Content, product, and positioning ideas for your stack
Real signals of what AI rewards in your category

Kelsey opportunities page with prioritized actions to get recommended by AI

Per-query intelligence

A full playbook for every prompt you track

Turn every query into a clear execution plan. Know why you lose, what wins, and exactly what to build to take the citation.

✓ One view per prompt: what AI says, who wins, and why
✓ Turn insights into a prioritized build plan
✓ Ship the content AI is looking for to earn citations

Kelsey individual query view: visibility, diagnosis, page brief, competitor analysis, and prioritized actions for one search

Sources

See which sources influence AI answers and where competitors are mentioned

Kelsey surfaces the domains and pages AI cites alongside your tracked queries, so you can spot citation gaps, competitor-owned sources, and what to build next.

✓ See top-cited domains and URLs for every prompt you track
✓ Filter citation gaps, competitor sources, and pages you own
✓ Get clear opportunities to earn the citations AI relies on

Kelsey Sources page showing cited domains, influence ratings, and citation gap opportunities

Tracking

See exactly where you show up in AI answers

Kelsey runs real, high-intent customer queries across AI assistants and shows you whether you appear, how often, and who shows up instead.

✓ Track every query your customers are asking AI
✓ See if your business is recommended or ignored
✓ Identify which competitors show up in your place
✓ Monitor your visibility over time, not just snapshots

Opportunities

Know exactly what to do to get recommended by AI

Kelsey doesn't only show gaps. It reads where competitors win in AI answers and turns that into clear, practical actions your team can ship.

No more guessing what to build or write. You get a prioritized list aimed at earning more recommendations from assistants like ChatGPT.

Recommendations tied to how competitors win in AI
Content, product, and positioning ideas for your stack
Real signals of what AI rewards in your category

Per-query intelligence

A full playbook for every prompt you track

Turn every query into a clear execution plan. Know why you lose, what wins, and exactly what to build to take the citation.

✓ One view per prompt: what AI says, who wins, and why
✓ Turn insights into a prioritized build plan
✓ Ship the content AI is looking for to earn citations

Sources

See which sources influence AI answers and where competitors are mentioned

Kelsey surfaces the domains and pages AI cites alongside your tracked queries, so you can spot citation gaps, competitor-owned sources, and what to build next.

✓ See top-cited domains and URLs for every prompt you track
✓ Filter citation gaps, competitor sources, and pages you own
✓ Get clear opportunities to earn the citations AI relies on

Kelsey dashboard showing AI visibility and search results

New: Kelsey Agent

Your own GEO/AIO agent working 24/7

Kelsey analyzes real AI search data and gives you clear, actionable answers from what to track, to where you're losing, to what to do next.

Examples of what you can ask

Kelsey answering questions from your AI visibility data

Frequently asked questions

If you have more questions, please visit the FAQs page or get in touch.

: Kelsey is an AI visibility platform that shows whether your brand is being recommended in tools like ChatGPT and Perplexity.

When someone asks who to use or what to buy, Kelsey shows if you appear in those answers or if competitors are chosen instead.
: More people are using AI to decide which products and services to choose.

They are not comparing dozens of options. They are picking from a short list of recommendations.

If you are not in that list, you are not being considered.
: Kelsey runs real, high-intent searches across ChatGPT and Perplexity.

It tracks:

Which brands are recommended

How often you appear

Which competitors show up instead

Everything is shown in a simple dashboard so you can see exactly where you stand.
: Your AI Visibility Score shows how often your brand is recommended across tracked searches.

It answers one question clearly: are you showing up when people ask AI who to choose?
: Just a few minutes.

Enter your website and Kelsey immediately starts running real customer-style searches.

There is no manual setup or keyword research required. You get a live dashboard right away showing where you appear and where you do not.
: Kelsey is built for:

Agencies

Show clients where they are winning or losing in AI results

Offer AI visibility as a new service

SaaS teams

Track how your product appears in AI recommendations

Understand where competitors are getting picked

Brands

See how assistants describe your products and locations when shoppers ask

Align PR and comms with what people actually hear in AI answers

Local businesses

Know whether you are recommended for the near me searches that drive calls

Compare one location or many without maintaining spreadsheets by hand
: SEO tools track rankings on Google.

Kelsey tracks recommendations inside AI answers.

AI does not show pages. It recommends a small set of options. Kelsey shows whether you are one of them.
: Yes.

You can track multiple brands, run searches across different locations, and monitor changes over time.

Agency plans also include shareable dashboards and exports.
: Kelsey focuses on real, decision-stage searches.

These are the kinds of questions people ask right before they choose a product or service.

They are not keyword lists. They reflect how people actually talk to AI, which means you see whether you show up when decisions are being made.
: Yes.

Kelsey helps you identify where you are losing, which competitors are winning, and where opportunities exist.

You can use this to guide content, positioning, and distribution.
: No.

SEO helps you get discovered.

Kelsey helps you get recommended.

Both play a role, but recommendations are where decisions are increasingly happening.
: Currently:

ChatGPT

Perplexity

We focus on the platforms driving the most real usage today.

See if AI recommends your business

Customers are asking ChatGPT which business to choose. Kelsey shows whether your business appears in those answers or if competitors get recommended instead.

https://chatgpt.com

Your chats

ChatGPT Auto

How do businesses show up in ChatGPT results?

Track your first prompt free

Tests real queries across ChatGPT and Perplexity.