Analytics

Prove what moves your AI visibility

See how published changes perform, separate real gains from noise, and show which work earns more mentions and citations.

Kelsey Results analytics showing experiment performance, citation growth, prompt coverage, and page impact

Published changes

Page-level impact, not another export

Every publish starts a tracked experiment. Results ties each page to the prompts it targets, the baseline locked at ship time, and the visibility movement since—so your team can answer “did this change work?” without reconciling spreadsheets.

Filter by date range, platform, or experiment status. Drill into a single page to see weekly scans, citation gains, and which prompts moved.

Results · northstar.io

Published changes

Best Tools to Track ChatGPT Mentions (2026)

Published May 1 · 8 prompts · Content Run #CR-1042

+18%
vs. baseline

Northstar vs Peec: Which Mention Tracker Fits Agencies?

Published Apr 18 · 6 prompts · Manual publish

+7%
vs. baseline

How to Audit AI Citations for B2B SaaS

Published Mar 29 · 5 prompts · Content Run #CR-0998

+2%
Early signal

3 active experiments · 19 prompts tracked this quarter

Best Tools to Track ChatGPT Mentions (2026)

Experiment started May 1 · Baseline locked at publish

Running · 12 days left
Day 1 · Publish Day 18 of 30 Day 30 · Complete
Publish · May 1
Baseline recorded — 38% prompt coverage, 4 citations across target prompts
Week 2 scan · May 8
Cited in 2 new comparison prompts on ChatGPT and Perplexity
+6 pts visibility · 3 new citations
Week 4 scan · May 22
“best ChatGPT mention tracker” prompt now includes Northstar in top 3
+18% net vs. baseline
Week 5 scan · May 29
Scheduled · experiment completes Jun 1

30-day experiments

A fixed window beats reacting to one scan

Each publish locks a pre-change baseline, then runs weekly AI scans for 30 days. That cadence separates sustained gains from noise—your team sees the trend, not just the latest number.

Experiment notes attach context to each scan: what shipped, what moved, and what still needs time. When leadership asks why a page worked, the answer is already documented.

Search demand

AI visibility and organic search in one report

The planned Google Search Console connection layers clicks, impressions, and query movement next to Kelsey’s AI mention and citation data—so you can see whether a page is winning in assistants, Google, or both.

Search Console integration is on the roadmap; availability may vary by workspace.

Kelsey Results showing AI visibility metrics alongside organic search performance

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Turn published changes into measurable AI visibility outcomes.

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