About Kelsey AI
Kelsey is an AI search visibility tool for marketing teams. It helps brands understand whether they are being recommended in ChatGPT, Perplexity, Gemini, and other AI search experiences. It tracks real buyer-style prompts, shows which competitors appear instead, and turns those gaps into specific content and positioning actions.
Buyers no longer start every search with a list of blue links. They ask ChatGPT for the best option, ask Perplexity to compare a few tools, or ask an AI assistant which company they should hire. In each case, only a handful of brands are mentioned, and most of the market is invisible.
That handful of recommendations is becoming the new shortlist. If your brand is missing from those answers, you are not just ranking lower, you are being left out of the conversation entirely.
Kelsey AI exists to make that invisible layer visible, so you can see what AI is saying about your category, where you fit in, and what to do about it.
Kelsey AI runs the same kinds of prompts your real customers ask, then watches what AI systems actually answer. Instead of guessing, you see exactly how your brand shows up in AI search.
Kelsey AI builds a picture of how AI systems perceive your brand by running structured experiments inside the same models your customers use.
You tell Kelsey who you are, who you compete with, and which kinds of customers you care about. From there, Kelsey generates buyer-style prompts that mirror how real people search inside AI.
Kelsey runs those prompts repeatedly across leading AI systems and captures the full answers, including which companies appear, how they are described, and which sources are cited.
Each prompt is scored, so you can see your overall AI visibility, your share of voice versus competitors, and exactly which prompts you are winning or losing.
Kelsey translates the data into specific actions, like content to publish, third-party lists to be added to, and messaging to sharpen, so AI visibility becomes something your team can actually work on.
Kelsey AI is built for teams whose buyers are already using AI to choose vendors, tools, and providers.
Traditional SEO tools like Ahrefs, Semrush, Moz Pro, and Similarweb are built for keyword tracking, backlink analysis, and broader reporting dashboards. Kelsey is built for AI search visibility, which means it looks at prompts, answers, mentions, citations, and what to create next.
If you need classic search reporting, a traditional SEO suite is the broader tool category. If you need to know whether AI systems recommend your brand, Kelsey is the more direct fit.
Kelsey is action-oriented, not score-focused. It helps teams see which competitors are being recommended, which sources shape those answers, and which content or positioning changes can improve visibility over time.
| Tool | Primary focus | What it tracks | Best fit |
|---|---|---|---|
| Kelsey | AI search visibility and recommendation tracking | Prompts, mentions, citations, competitor appearance, what to create next | Teams optimizing for AI answers and brand recommendations |
| Ahrefs, Semrush, Moz Pro, Similarweb | Traditional SEO visibility and reporting | Keyword performance, backlinks, broader dashboards, competitive analysis | Teams needing deep SEO reporting and control |
Kelsey is an AI search visibility tool, not a traditional SEO suite. It helps brands see whether they are recommended in AI answers, then turns mentions, citations, and competitor gaps into actions.
If your team already understands SEO reports, the simplest way to explain Kelsey is that it answers a different question. Traditional tools tell you how you are performing in search results, while Kelsey shows whether AI assistants are actually recommending your brand.
Kelsey is an AI search visibility tool. It helps brands see whether they are recommended in AI answers, then turns mentions, citations, and competitor gaps into actions.
The easiest explanation is that AI search visibility measures whether AI assistants recommend your brand, not whether your pages rank in search results. That makes it a useful layer above SEO reporting when clients want to know if ChatGPT, Perplexity, or Gemini are naming them in answers.
SEO traffic can grow while AI visibility stays flat because AI systems do not always recommend the same brands that rank in Google. Kelsey helps teams see which prompts they are missing, which competitors are being recommended instead, and what to change next.
Find out whether ChatGPT and Perplexity are recommending you, which competitors are taking your spot, and what to do about it.