Detect hallucinations before your customers do
AI engines fabricate features, misquote pricing, and position competitors against weaknesses you don’t have. Brand Watch builds a verified view of your product claims and checks what your site teaches AI.
Brand fact check
Catch the facts AI will learn about your brand
Brand Watch crawls your pages, extracts the top product statements assistants are likely to pick up, and surfaces issues that need a human review before AI Search trusts them.
- Fact profile built from your verified company pages
- Continuous monitoring for conflicting, outdated, and unsupported claims
- Alerts for hallucinated capabilities, misquoted pricing, and missing evidence
Issues first
Review what needs attention
Start with conflicts, outdated pricing, missing evidence, and unclear statements—not a wall of every sentence on your site.
All claims
See what AI can learn
Browse every extracted product claim with claim type, source pages, and review status so brand and product stay aligned.
Missing claims
Close competitor gaps
Find capabilities and use cases competitors clearly teach AI that your site never states—then turn those gaps into content work.
How it works
From crawl to clear next steps
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01
Crawl your site
Kelsey analyzes up to hundreds of pages from your inventory or a live crawl.
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02
Extract top claims
Product statements are pulled the way AI Search tends to read them—pricing, capabilities, positioning, and more.
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03
Prioritize fixes
Issues, missing claims, and pages-to-review give your team a concrete list before inaccurate answers spread.
Kelsey Brand Watch
Fix the product facts AI will repeat about you
Run Brand Watch on your workspace, review flagged claims with source pages, and keep ChatGPT from learning the wrong pricing or capabilities.
No credit card required · Setup in minutes