Citation experiments
Test what makes your pages more likely to be cited
Kelsey turns page improvements into controlled citation experiments. Establish a baseline, test one evidence-backed change, and verify whether the same buyer questions cite your page more often after it is published.
How it works
From a missed citation to a verified improvement
AI answers naturally change between runs, so one promising response is not proof. Kelsey keeps the page, buyer questions, model settings, and testing conditions fixed before and after your change.
Baseline
Diagnose
Change
Verify
Citation experiment
Improve pricing page citation eligibility
Target page
/pricing
Target questions
3 buyer questions
Control questions
2 unchanged questions
Baseline citation rate
22%
Test conditions
Locked for verification
Controlled page improvements
Test one meaningful change at a time
Kelsey compares your page with the sources currently winning your buyer questions and identifies the clearest difference worth testing.
Instead of rewriting an entire page and leaving you unsure what helped, each experiment isolates one change. Other recommendations stay available as possible future tests.
Recommended change
Add a direct plan comparison
Competing pricing pages clearly explain which plan is best for different customer types. Your current page lists features, but does not answer that decision directly.
Predicted improvement
This change may make the page easier to retrieve and use for questions about pricing, team size, and plan selection.
Plans for every team
Choose the plan that fits your needs and upgrade as your team grows.
Which plan is right for you?
The Starter plan is best for small marketing teams tracking a single brand. Pro is designed for teams that need more buyer questions, additional experiments, and deeper competitive analysis.
Evidence attached
- 3 target buyer questions
- 4 competing pricing pages reviewed
- Named plan recommendations found across winning sources
Review before publishing
See exactly what Kelsey wants to change and why
Review the original section beside the proposed version, with the relevant buyer questions, cited sources, and competing page patterns attached.
Nothing is published automatically. Your team decides whether to accept the change, edit it, and publish it through your existing workflow.
Indexing and retrieval
Kelsey waits until the new version can actually be found
Running the experiment immediately after publishing could test the old version of your page. Kelsey first confirms that the updated section is live, extractable, and available for retrieval.
Only then does Kelsey repeat the locked buyer questions and begin measuring the result.
Published
Extraction confirmed
Retrieval ready
Verification running
Verified results
Compare the same questions before and after
Once the updated page is ready, Kelsey repeats the same questions under the same conditions and measures three separate outcomes:
Cited
Did the page appear in the answer’s citations?
Retrieved
Did the model find the page while researching the answer?
Used
Did the final answer use information from the changed section?
Control questions help Kelsey distinguish an improvement to your page from normal movement across AI answers.
Experiment result
Citation rate improved
Baseline citation rate
22%
Current citation rate
67%
Control result
Stable
The updated plan comparison increased citations for the target buyer questions while the control group remained stable.
Next experiment
Add supporting evidence for the plan recommendations and test whether the page is used more consistently in comparison answers.
Predicted vs. verified
Know what Kelsey expects and what actually happened
Before publishing, Kelsey can predict whether a change may improve page extraction, retrieval, or citation eligibility. That prediction is always labeled clearly.
A result is only labeled Verified after the updated page is available for retrieval and the original questions have been repeated.
Kelsey never treats a single answer as proof and never mixes predicted improvements into your verified citation rate.
Run your first citation experiment
Start with a page that is already losing valuable buyer questions. Kelsey will identify the clearest improvement to test, guide you through the change, and verify whether it made a measurable difference.
Start an experiment