Most local businesses get 60–80% of leads from Google. Kelsey watches client ranking, competitors, and profile gaps. Add to Client Visibility Audits.
Position changes for client's key searches
How competitors categorize themselves
What competitors list that client doesn't
Who's gaining ground in client's market
Description, hours, photos & keywords
Client's ranking for "emergency plumber" dropped from #2 → #5 this week.
Estimated lost calls: 4–8/week.
Competitors ranking higher all list "Drain Cleaning." Client's profile does not include it.
Client's business description is missing keywords competitors use.
Local search ranking gaps before they cost clients.
Kelsey alerts agencies the moment client ranking or profile changes. Add to Client Visibility Audits.
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