ChatGPT
Recommended
Recommended first
Why: Fast setup
Mentions your product as the top choice because of ease of setup and quick time to value.
Source: northstar.com/why-northstar
Why Kelsey
A mention is not
a market position
Most AI search tools count appearances. Kelsey investigates the narrative behind them, why competitors win, and what your website needs to prove next.
The problem
AI answers change. The pattern matters.
A brand can appear, disappear, or move behind a competitor from one answer to the next. The repeated reasons behind those changes are what your team can act on.
Perplexity
Alternative
Included as an alternative
Why: Flexible workflows
Positions your product as a strong alternative with flexible workflows for growing teams.
Source: g2.com/categories/crm
Google AI Mode
Missing
Not mentioned
Why: Missing implementation proof
Does not mention your product because implementation proof is not evident on your site.
Source: zapier.com/blog/best-crm
Different answers. The same decision criteria.
The Kelsey difference
Follow the evidence behind the answer
Kelsey connects what AI said to the sources, claims, and pages that shaped it, then turns the gap into specific work.
01 Answer
See how you were positioned
Start from the buyer question, the mention state, and the platform that produced the answer.
What is the best CRM for growing teams?
Not mentioned in Google AI Mode
02 Sources
Trace the pages that shaped it
See the cited pages and external sources that taught AI this version of your product.
zapier.com/blog/best-crm
g2.com/categories/crm
03 Verify
Check the claim against Product Facts
Compare what AI said with the company-approved facts your team already stands behind.
AI claim: Implementation is fast and well documented.
Product Fact: We provide a migration guide and 2-day onboarding.
04 Improve
Change the page that matters
Turn the gap into a specific website improvement, then measure the affected buyer questions after you publish.
Add migration proof to the comparison page with a customer example and implementation timeline.
More than tracking
Tracking is the starting point, not the conclusion
| Capability | Other AI tracking tools | Kelsey |
|---|---|---|
| Detect if you appear | Yes | Yes |
| Track frequency over time | Yes | Yes |
| See which competitors appear | Yes | Yes |
| Identify the market narrative | No | Yes |
| See which criteria competitors own | No | Yes |
| Verify claims against Product Facts | No | Yes |
| Trace claims to sources and pages | No | Yes |
| Recommend the website change to test | No | Yes |
Questions Kelsey answers
-
See the category, audience, strengths, weaknesses, and use cases AI repeatedly associates with your product. Compare that narrative with the position assigned to your competitors.
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Find the requirements that repeatedly influence recommendations, such as implementation, integrations, security, migration, support, or proof of results. See where buyers are being given more confidence in a competitor.
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Compare AI-generated descriptions with company-approved Product Facts. Find inaccurate, incomplete, outdated, and unsupported claims before they become part of the buying conversation.
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Trace each finding back to the answers, external sources, product pages, and supporting passages shaping it. See whether the problem begins with missing proof, conflicting claims, weak site structure, or evidence AI cannot retrieve.
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Turn the investigation into a specific website improvement. Kelsey identifies the claim, proof, page, or comparison that should change first, then measures the affected buyer questions after publication.
Get started
See what AI is teaching buyers about your product
Create your Kelsey workspace to track buyer questions, competitors, repeated scans, AI Accuracy findings, supporting sources, and website evidence gaps.
Run a free scan